1. Because, unlike so many overly extracted, syrupy fruit abominations labeled as 'Red Wine' these days, this one is actually a dry wine that happens to be a blend of red grapes. 
2. In spite of its stupid, fabricated name and NFL-like label color scheme, this wine is quite fucking delish.
3. It's $8.99 (the terrific 2009 vintage, to boot - no doubt on post off).